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Wanted?

A powerful validation suite that helps innovation teams unmask and confirm real market desire for their proposed solutions before investing further.

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Your Strategic Partner in Idea Validation

Assess the true potential of your ideas

The Wanted? Next Tool is a comprehensive validation suite that enables innovation teams to conclusively confirm market demand for their proposed solutions before investing further resources. By systematically guiding teams through critical exercises, it helps uncover and pressure-test key assumptions, articulate resonant customer pain points, and ultimately ensure genuine desirability before proceeding with development.

Validate Desirability

Not Just Viability Zero in on whether your solution meets a real, acute market need - not just whether it's technically feasible. The Wanted? Next Tool keeps desirability validation the top priority.

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Scrutinize Crucial Assumptions

Early Core assumptions can make or break an innovation's success. This suite surfaces and helps rapidly validate the high-impact, make-or-break assumptions before overinvesting.

Articulate Resonant Customer Pain Points

Understanding the true problems your customers face is crucial. Specific drills help clearly articulate and validate whether you're solving issues that genuinely resonate.

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Harness AI for Authentic User Feedback

Leverage AI's power to generate virtual user personas and facilitate focus groups, providing authentic, diverse user feedback on your proposed solution's desirability.

Your Strategic Partner in Idea Validation

Assess the true potential of your ideas
  1. Start with the Pain Hypo drill: 
    • Identify the key constituent/customer
    • Articulate their core problem/pain point
    • Outline the consequences of that problem
  2. Move to the Is It Wanted PAK drill: 
    • Define the "Wanted Hypothesis" - why the solution is needed and by whom
    • List out all Presumptions, Assumptions, and Knowledge about solution demand
    • Prioritize and scrutinize the critical PAKs indicating true desirability
  3. Conduct the SVA (Super Vital Assumptions) drill: 
    • Gather all assumptions about the opportunity
    • Map assumptions on a 2x2 matrix by Certainty and Impact
    • Identify the "Tackle First" high-impact, low-certainty assumptions
    • Prioritize validating these crucial make-or-break assumptions quickly
  4. Run the Ai Focus Group drill: 
    • Input the proposed Pain/Solution Hypothesis
    • Generate diverse synthetic user personas
    • Let AI facilitate a focus group discussion with the personas
    • Capture SASU (like/wish/wonder) feedback and "wanted scores"
  5. Synthesize findings from all drills: 
    • Validate if a genuine consumer desire exists for the solution
    • Pressure-test and evolve the solution concept based on insights
    • Only proceed further if demand has been conclusively established
By systematically working through this validation suite, innovation teams can unmask and confirm real market desire before over-investing resources, significantly de-risking their efforts.

Drills included in this Next Tool

Systematic De-Risking
Process

Following a structured, comprehensive approach to validation prevents skipping over crucial steps and optimally de-risks your innovation efforts from the start.

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Why use “Wanted?”

Prevent Costly Failures By Validating Demand Upfront. Most new product launches ultimately fail, often due to lack of proper demand validation. The Wanted? Next Tool ensures you confirm genuine market desire and uncover real customer pain points before overcommitting resources.

De-Risk Your Innovation Efforts From The Start. Its systematic approach guides scrutinizing core assumptions, articulating true "jobs to be done", and pressure-testing solutions with user feedback - powered by AI. This rigorous upfront validation maximizes your chances of success by vetting desirability before sinking valuable time and money into inadequate opportunities.

Easy to use: Follow simple steps to clear up uncertainties and plan the best actions for success.