Your Strategic Partner in Idea Validation
Assess the true potential of your ideas
The Wanted? Next Tool is a comprehensive validation suite that enables innovation teams to conclusively confirm market demand for their proposed solutions before investing further resources. By systematically guiding teams through critical exercises, it helps uncover and pressure-test key assumptions, articulate resonant customer pain points, and ultimately ensure genuine desirability before proceeding with development.
Validate Desirability
Not Just Viability Zero in on whether your solution meets a real, acute market need - not just whether it's technically feasible. The Wanted? Next Tool keeps desirability validation the top priority.
Scrutinize Crucial Assumptions
Early Core assumptions can make or break an innovation's success. This suite surfaces and helps rapidly validate the high-impact, make-or-break assumptions before overinvesting.
Articulate Resonant Customer Pain Points
Understanding the true problems your customers face is crucial. Specific drills help clearly articulate and validate whether you're solving issues that genuinely resonate.
Harness AI for Authentic User Feedback
Leverage AI's power to generate virtual user personas and facilitate focus groups, providing authentic, diverse user feedback on your proposed solution's desirability.
Your Strategic Partner in Idea Validation
Assess the true potential of your ideas
- Start with the Pain Hypo drill:
- Identify the key constituent/customer
- Articulate their core problem/pain point
- Outline the consequences of that problem
- Move to the Is It Wanted PAK drill:
- Define the "Wanted Hypothesis" - why the solution is needed and by whom
- List out all Presumptions, Assumptions, and Knowledge about solution demand
- Prioritize and scrutinize the critical PAKs indicating true desirability
- Conduct the SVA (Super Vital Assumptions) drill:
- Gather all assumptions about the opportunity
- Map assumptions on a 2x2 matrix by Certainty and Impact
- Identify the "Tackle First" high-impact, low-certainty assumptions
- Prioritize validating these crucial make-or-break assumptions quickly
- Run the Ai Focus Group drill:
- Input the proposed Pain/Solution Hypothesis
- Generate diverse synthetic user personas
- Let AI facilitate a focus group discussion with the personas
- Capture SASU (like/wish/wonder) feedback and "wanted scores"
- Synthesize findings from all drills:
- Validate if a genuine consumer desire exists for the solution
- Pressure-test and evolve the solution concept based on insights
- Only proceed further if demand has been conclusively established
Drills included in this Next Tool
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Pain Hypo
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Description The Pain Hypo Drill is a strategic tool to articulate and validate pain hypotheses for various constituents. It assesses specific pains’ prevalence, severity, and consequences to guide decision-making on potential innovation opportunities. When to Use This Drill Utilize this drill when you need to explore which problems and pains might matter most to a given constituent—and why. It is particularly useful when pursuing a new opportunity or refining the focus of ongoing projects. Recommended For • Leaders and teams in strategic planning • Innovation managers evaluating new opportunities • Teams defining solution requirements Drill Objectives • To articulate pain points for target constituents • To validate the significance of these pain points through a structured evaluation process Useful Inputs • Constituent profiles and prior research • Existing feedback or data on constituent challenges • Insights from previous drills, such as the Strategic x Urgent Drill or Feel My Pain Drill
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Is It Wanted PAK
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Use when you want to validate if the solution you're developing is genuinely wanted or needed by the target audience or market.
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SVA
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In discovery-driven development, innovation is propelled by assumptions. The SVA Drill is a strategic tool tailored to prioritize these assumptions related to innovation opportunities. By employing a 2x2 sorter, this drill helps innovators evaluate assumptions based on certainty and impact, ensuring teams rapidly concentrate on the most consequential assumptions for testing, optimizing the chance of successful innovation. When to Use This Drill • During Assumption Generation. When a new assumption emerges in the discovery-driven development process, utilize the SVA Drill to evaluate its significance. This ensures that no assumption goes unexamined, and the most crucial ones are immediately identified. • Before Resource Allocation. Before dedicating significant resources or making critical decisions, ensure that all vital assumptions have been addressed and validated. • Strategy Calibration. In strategy sessions where the direction of the innovation is being outlined or revised, the SVA Drill helps identify potential roadblocks and opportunities. • Next Cycle Checkpoints. At different stages and steps of the Next Cycle, to reassess the validity and importance of existing assumptions and potentially introduce new ones. Drill Objectives • Strategically rank assumptions based on their perceived validity and their potential ramifications. • Highlight which assumptions warrant immediate validation. • Offer clear navigational guidance for the subsequent phases of the discovery-driven journey. Helpful Inputs • A comprehensive list of current assumptions associated with the project. • Insights and feedback from brainstorming sessions, stakeholder interactions, and SASU feedback. • Tools for visualizing and organizing information (e.g., whiteboards, markers, sticky notes).
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Pain Hypo (2nd iteration Wanted?)
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Description The Pain Hypo Drill is a strategic tool to articulate and validate pain hypotheses for various constituents. It assesses specific pains’ prevalence, severity, and consequences to guide decision-making on potential innovation opportunities. When to Use This Drill Utilize this drill when you need to explore which problems and pains might matter most to a given constituent—and why. It is particularly useful when pursuing a new opportunity or refining the focus of ongoing projects. Recommended For • Leaders and teams in strategic planning • Innovation managers evaluating new opportunities • Teams defining solution requirements Drill Objectives • To articulate pain points for target constituents • To validate the significance of these pain points through a structured evaluation process Useful Inputs • Constituent profiles and prior research • Existing feedback or data on constituent challenges • Insights from previous drills, such as the Strategic x Urgent Drill or Feel My Pain Drill
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Ai Focus Group
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Give a Pain or Solution Hypothesis as input Then, create 5 personas inputting the occupation, location and age range to have AI assist you in creating a full description of a synthetic user. The we will generate a conversation between those personas where they will be led by a synthetic researcher. The output of this conversation is a SASU for each of the personas created, plus a wanted score between 1 and 5 of the proposed pain or solution hypothesis.
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Pain Hypo (3rd iteration - Wanted?)
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Description The Pain Hypo Drill is a strategic tool to articulate and validate pain hypotheses for various constituents. It assesses specific pains’ prevalence, severity, and consequences to guide decision-making on potential innovation opportunities. When to Use This Drill Utilize this drill when you need to explore which problems and pains might matter most to a given constituent—and why. It is particularly useful when pursuing a new opportunity or refining the focus of ongoing projects. Recommended For • Leaders and teams in strategic planning • Innovation managers evaluating new opportunities • Teams defining solution requirements Drill Objectives • To articulate pain points for target constituents • To validate the significance of these pain points through a structured evaluation process Useful Inputs • Constituent profiles and prior research • Existing feedback or data on constituent challenges • Insights from previous drills, such as the Strategic x Urgent Drill or Feel My Pain Drill
Systematic De-Risking
Process
Following a structured, comprehensive approach to validation prevents skipping over crucial steps and optimally de-risks your innovation efforts from the start.
Use Wanted?
Why use “Wanted?”
Prevent Costly Failures By Validating Demand Upfront. Most new product launches ultimately fail, often due to lack of proper demand validation. The Wanted? Next Tool ensures you confirm genuine market desire and uncover real customer pain points before overcommitting resources.
De-Risk Your Innovation Efforts From The Start. Its systematic approach guides scrutinizing core assumptions, articulating true "jobs to be done", and pressure-testing solutions with user feedback - powered by AI. This rigorous upfront validation maximizes your chances of success by vetting desirability before sinking valuable time and money into inadequate opportunities.
Easy to use: Follow simple steps to clear up uncertainties and plan the best actions for success.
