Next Tools
Super 7
Illuminating Innovation's Path Forward
Use it now for free.
Your Strategic Partner in Idea Validation
Assess the true potential of your ideas
The Super Seven (S7) is a powerful decision-making framework designed to evaluate and guide innovation opportunities within organizations. At its core, S7 provides a structured approach to assessing new ideas through seven critical criteria: Strategic Fit, Portfolio Fit, Wanted, Doable, Worth It, Acceptable Affordable Loss, and Real Option Value. By systematically addressing these key aspects, S7 enables teams to make informed, data-driven decisions about whether to advance, pause, or exit innovation initiatives. What sets S7 apart is its seamless integration with the Next Cycle of discovery-driven development, ensuring that all stakeholders - from executives to innovators - share a common understanding of both the evaluation process and the criteria for progression. This alignment not only streamlines decision-making but also enhances portfolio management, reduces capital leakage, and ultimately drives meaningful value creation. By employing S7, organizations can confidently navigate the complex landscape of innovation, balancing strategic goals with practical considerations to fuel sustainable growth and competitive advantage.
Laser-Focused Decision Making
Say goodbye to gut feelings and hello to data-driven decisions. S7 Next empowers your team with a structured framework to evaluate innovation opportunities. By addressing seven critical criteria, you'll cut through the noise and focus on what truly matters, ensuring that every "go" decision is backed by solid evidence and strategic alignment.
Accelerate Your Innovation Cycle
Time is money, especially in innovation. S7 Next supercharges your innovation cycle by streamlining the evaluation process. With clear criteria and a shared language for assessment, your team can quickly identify promising opportunities and fast-track them to development, leaving competitors in the dust.
Minimize Risk, Maximize Returns
Innovation doesn't have to be a gamble. S7 Next's comprehensive evaluation criteria, including "Acceptable Affordable Loss" and "Real Option Value," help you balance risk and reward. By thoroughly assessing each opportunity, you'll minimize potential losses while positioning your organization to capture maximum value from successful innovations.
Perfect Your Innovation Portfolio
Achieve the ideal balance in your innovation efforts. S7 Next's "Portfolio Fit" criterion ensures that each new initiative complements your existing projects. Say goodbye to redundant efforts and hello to a diverse, synergistic innovation portfolio that drives your organization forward on multiple fronts.
Your Strategic Partner in Idea Validation
Assess the true potential of your ideas
The Super Seven (S7) is a decision-making tool for evaluating innovation opportunities. It helps organizations determine whether to move forward with new ideas.
The 7 Criteria
For each innovation opportunity, answer these questions with "Yes," "No," or "Not yet":
- Strategic Fit: Does it align with our goals?
- Portfolio Fit: Does it complement our existing projects?
- Wanted: Is there a clear market demand?
- Doable: Can we realistically implement it?
- Worth It: Does the value justify the investment?
- Acceptable Affordable Loss: Can we handle potential failure?
- Real Option Value: Does it offer flexibility or scalability?
- Introduce the framework to your team
- Evaluate each opportunity using the 7 criteria
- Provide evidence for each answer
- Ask "How do you know?" for each criterion
- Decide to move forward, pause, or exit based on your evaluation
- Evaluating new innovation opportunities
- Managing your innovation portfolio
- During regular project check-ins
Always base your decisions on data and evidence, not assumptions. Document your reasoning and evidence for each criterion to ensure thorough evaluation and enable future reference.
Future-Proof Your
Innovation Strategy
In a rapidly changing world, flexibility is key. S7 Next's emphasis on "Real Option Value" ensures that your innovation strategy remains adaptable. By prioritizing opportunities with built-in flexibility, you'll create a resilient innovation pipeline capable of pivoting with market shifts and emerging technologies, keeping you ahead of the curve.
Use Super 7Why use “Super 7”?
S7 transforms your innovation process from guesswork to a data-driven, strategic approach, ensuring that every opportunity aligns with your organization's goals and capabilities.
By providing a consistent framework for evaluation, S7 minimizes risk, accelerates decision-making, and helps you invest your resources in the innovations most likely to succeed and deliver value.
S7 unifies your team with a common language and criteria for innovation, fostering collaboration, reducing conflicts, and ultimately driving more impactful and efficient innovation across your entire organization.
Are you interested?
We will notify you as soon as it is available, leave us your email here.
We need validate if you can continue
If you would like to use the next tool, please enter your email below.
The Super Seven
Practice
Move Fast
Allocated time
30 mins
Modality
Team
Rating
unrated (0)
When to use
- When evaluating whether an innovation opportunity should progress to the next stage of development.
- When managing a portfolio of innovation opportunities to ensure alignment with organizational goals and strategies.
- During regular check-ins or decision points within the innovation cycle to validate progress and make informed decisions.
Recommended For
- Strategic Alignment: Ensuring that innovation opportunities align with the organization's vision, purpose, and strategic goals.
- Portfolio Management: Evaluating how well an opportunity fits within the existing portfolio, avoiding overinvestment or missed opportunities.
- Risk Management: Assessing the feasibility, value, and risks of innovation opportunities to make informed, strategic decisions.
- Decision-Making: Guiding teams to make rational, data-driven decisions about the next steps for innovation opportunities.
Drill Objectives
- To apply the Super Seven Framework to evaluate the strategic, portfolio, and financial viability of innovation opportunities.
- To integrate the Super Seven with the Next Cycle, providing a consistent approach to discovery-driven development.
- To ensure that innovation efforts are aligned with organizational goals, reduce capital leakage, and deliver meaningful value.
- To make informed decisions about whether to move forward, pause, or exit an innovation opportunity based on clear criteria.
Useful Inputs
- Results from small bets and experiments that have tested the most critical assumptions.
- Current understanding of the strategic goals, portfolio balance, and resource constraints of the organization.
- Insights into market conditions, customer needs, and technological feasibility.
Outcomes
- A clear understanding of the true status of innovation opportunities within the Next Cycle.
- Informed decisions on the next steps, including development, pausing, or exiting.
- Enhanced portfolio management and innovation productivity with reduced capital leakage.
- Explain the importance of evaluating innovation opportunities using the Super Seven criteria. Emphasize how this drill provides a consistent approach to decision-making, which is critical for aligning the organization’s innovation efforts.
- Highlight the integration of the Super Seven with the Next Cycle, ensuring that all stakeholders understand both the development process and the criteria that determine whether an innovation opportunity advances.
Step 2. Apply the Super Seven Criteria
- Have participants evaluate each innovation opportunity by answering the following seven filtering questions:
-
Is there strategic fit?
Does the opportunity align with the organization's strategic goals, vision, purpose, and values? Ensure it supports the organization's priorities, including human, intellectual, political, reputational, social, and financial capital.
Secret Question No. 8: How do you know?
-
Is there portfolio fit?
Does the opportunity complement or enhance the existing portfolio? Evaluate whether the organization is overweighted or underweighted in this area and if there's white space that the opportunity can fill.
Secret Question No. 8: How do you know?
-
Is it wanted?
Does the opportunity address a significant, prevalent, and severe need? Is there clear demand or desire for the solution from the target market?
Secret Question No. 8: How do you know?
-
Is it doable?
Can the solution be feasibly developed and implemented with available resources, technology, and organizational will? Consider technical feasibility, resource availability, and any legal or regulatory barriers.
Secret Question No. 8: How do you know?
-
Is it worth it?
Does the opportunity offer sufficient value to justify the investment? Evaluate the potential capital impact, capital risks, and contributions to the organization’s strategic goals.
Secret Question No. 8: How do you know?
-
Is there acceptable affordable loss?
Can the organization afford the potential losses if the opportunity fails? Assess the capital required for the next step and whether the organization can absorb this risk.
Secret Question No. 8: How do you know?
-
Is there real option value?
Does the opportunity offer flexibility, scalability, timing, or exit options that add strategic value?
Consider whether it allows the organization to operate at different speeds, scales, or in different markets.
Does the opportunity allow for changes in inputs, outputs, or processes?
Can it be scaled up or down, or operate at different levels of intensity?
Does it allow for adjustments in speed, such as speeding up, slowing down, or running parallel developments? Can the organization sell, reuse, or repurpose assets to create value elsewhere?
Secret Question No. 8: How do you know?
-
Is there strategic fit?
- For each of the Super Seven questions, participants should answer “Yes,” “No,” or “Not yet.”
- Based on these answers and the evidence provided, decide on the appropriate action, such as moving forward, pausing, exiting, merging, testing further, or re-evaluating at a later stage.
- Encourage participants to be honest in their evaluations and to base their answers on data and evidence rather than assumptions.
- Use visual aids or decision matrices to map out the Super Seven criteria and the corresponding answers for each innovation opportunity.
- Foster a collaborative environment where all participants feel comfortable sharing insights and challenging assumptions.
Helpful AI Prompts
- “AI, can you provide data to support the strategic fit of this innovation opportunity?”
- “AI, based on the current portfolio, how well does this opportunity align with our existing projects?”
- “AI, can you suggest potential flexibility or exit options for this innovation opportunity?”
Examples of Super Seven Evaluation
Strategic Fit
Example: The team answers “Yes” to strategic fit, supported by data showing that the innovation opportunity aligns with the organization’s long-term vision to enhance its environmental impact, specifically by reducing carbon emissions by 50% over the next decade.
Portfolio Fit
Example: The team answers “Not yet” to portfolio fit, identifying that while the opportunity has potential, the organization currently lacks projects in this space, making it a white-space opportunity that could diversify the portfolio.
Is It Wanted?
Example: The team answers “Yes” to wanted, based on customer surveys indicating a strong desire for a new feature in the existing product line that addresses a significant pain point.
Is It Doable?
Example: The team answers “Yes” to doable, based on the current technical capabilities and resources available in the organization. The project team has a proven track record of delivering similar solutions.
Is It Worth It?
Example: The team answers “Yes” to worth it, with financial projections showing that the opportunity could generate a 20% increase in revenue, alongside significant gains in reputational capital.
Is There Acceptable Affordable Loss?
Example: The team answers “Yes” to acceptable affordable loss, indicating that the budget allocated for the next phase of development is within acceptable risk parameters.
Is There Real Option Value?
Example: The team answers “Yes” to real option value, highlighting that the opportunity creates flexibility to scale production based on demand, with minimal additional investment.