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Super 7

Illuminating Innovation's Path Forward

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Your Strategic Partner in Idea Validation

Assess the true potential of your ideas

The Super Seven (S7) is a powerful decision-making framework designed to evaluate and guide innovation opportunities within organizations. At its core, S7 provides a structured approach to assessing new ideas through seven critical criteria: Strategic Fit, Portfolio Fit, Wanted, Doable, Worth It, Acceptable Affordable Loss, and Real Option Value. By systematically addressing these key aspects, S7 enables teams to make informed, data-driven decisions about whether to advance, pause, or exit innovation initiatives. What sets S7 apart is its seamless integration with the Next Cycle of discovery-driven development, ensuring that all stakeholders - from executives to innovators - share a common understanding of both the evaluation process and the criteria for progression. This alignment not only streamlines decision-making but also enhances portfolio management, reduces capital leakage, and ultimately drives meaningful value creation. By employing S7, organizations can confidently navigate the complex landscape of innovation, balancing strategic goals with practical considerations to fuel sustainable growth and competitive advantage.

Laser-Focused Decision Making

Say goodbye to gut feelings and hello to data-driven decisions. S7 Next empowers your team with a structured framework to evaluate innovation opportunities. By addressing seven critical criteria, you'll cut through the noise and focus on what truly matters, ensuring that every "go" decision is backed by solid evidence and strategic alignment.

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Accelerate Your Innovation Cycle

Time is money, especially in innovation. S7 Next supercharges your innovation cycle by streamlining the evaluation process. With clear criteria and a shared language for assessment, your team can quickly identify promising opportunities and fast-track them to development, leaving competitors in the dust.

Minimize Risk, Maximize Returns

Innovation doesn't have to be a gamble. S7 Next's comprehensive evaluation criteria, including "Acceptable Affordable Loss" and "Real Option Value," help you balance risk and reward. By thoroughly assessing each opportunity, you'll minimize potential losses while positioning your organization to capture maximum value from successful innovations.

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Perfect Your Innovation Portfolio

Achieve the ideal balance in your innovation efforts. S7 Next's "Portfolio Fit" criterion ensures that each new initiative complements your existing projects. Say goodbye to redundant efforts and hello to a diverse, synergistic innovation portfolio that drives your organization forward on multiple fronts.

Your Strategic Partner in Idea Validation

Assess the true potential of your ideas
What is S7?
The Super Seven (S7) is a decision-making tool for evaluating innovation opportunities. It helps organizations determine whether to move forward with new ideas.
The 7 Criteria
For each innovation opportunity, answer these questions with "Yes," "No," or "Not yet":
  1. Strategic Fit: Does it align with our goals?
  2. Portfolio Fit: Does it complement our existing projects?
  3. Wanted: Is there a clear market demand?
  4. Doable: Can we realistically implement it?
  5. Worth It: Does the value justify the investment?
  6. Acceptable Affordable Loss: Can we handle potential failure?
  7. Real Option Value: Does it offer flexibility or scalability?
How to Use S7
  1. Introduce the framework to your team
  2. Evaluate each opportunity using the 7 criteria
  3. Provide evidence for each answer
  4. Ask "How do you know?" for each criterion
  5. Decide to move forward, pause, or exit based on your evaluation
When to Use S7
  • Evaluating new innovation opportunities
  • Managing your innovation portfolio
  • During regular project check-ins
Key Reminder
Always base your decisions on data and evidence, not assumptions. Document your reasoning and evidence for each criterion to ensure thorough evaluation and enable future reference.

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Future-Proof Your
Innovation Strategy

In a rapidly changing world, flexibility is key. S7 Next's emphasis on "Real Option Value" ensures that your innovation strategy remains adaptable. By prioritizing opportunities with built-in flexibility, you'll create a resilient innovation pipeline capable of pivoting with market shifts and emerging technologies, keeping you ahead of the curve.

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Why use “Super 7”?

S7 transforms your innovation process from guesswork to a data-driven, strategic approach, ensuring that every opportunity aligns with your organization's goals and capabilities.

By providing a consistent framework for evaluation, S7 minimizes risk, accelerates decision-making, and helps you invest your resources in the innovations most likely to succeed and deliver value.

S7 unifies your team with a common language and criteria for innovation, fostering collaboration, reducing conflicts, and ultimately driving more impactful and efficient innovation across your entire organization.